BetVictor is partnering with talkSPORT, the world’s biggest sports radio station and global audio rights holders of the Premier League, for a new UK sports betting brand, talkSPORT BET.

talkSPORT BET will bring together talkSPORT’s trusted editorial brand with BetVictor’s market-leading, proprietary sports betting software and proven operational capabilities.  The service will offer sports fans a range of exciting features, innovative promotions and exclusive offers.

In addition to the long-established BetVictor B2C brand, the new partnership with talkSPORT is the latest white-label deal for the group and aligns with its overall business growth strategy, following on from the successful launches of Parimatch, BildBet and Heart Bingo.

The talkSPORT BET brand will be featured alongside talkSPORT’s existing bookmaker commercial relationships such as show sponsorships, advertising and affiliate partnerships.

CCO of the BetVictor Group Brent Almeida commented: “We’re delighted to be partnering with such a well-respected sports brand. talkSPORT BET will take the great things about talkSPORT radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events. We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand.”

Gareth Williams, Betting and Gaming Director, talkSPORT, said: “talkSPORT is the world’s biggest sports radio station with a loyal community of listeners. This partnership showcases the power and reach of the talkSPORT brand across its audio and digital properties.  As well as the potential for on-air commercial partnerships, talkSPORT BET will be able to access our digital audiences through creative online activations such as odds integrations and betting widgets.”

About the BetVictor Group:

The BetVictor Group is an online gambling operator and B2B solutions provider with licenses in Great Britain, Gibraltar, Ireland, Germany, Malta and Ontario. The privately owned group employs more than 600 people worldwide, with its global headquarters based in Gibraltar.

Offering sportsbook, casino and bingo, the BetVictor Group is committed to protecting customers from gambling-related harm and is dedicated to improving the gambling experience by leveraging its in-house developed technology and award-winning products.

About talkSPORT:

The talkSPORT network – including talkSPORT2 – reaches 3m listeners, listening for 17m hours a week. The network covers a raft of top-drawer sporting events including the UEFA Champions League, the FA Cup and the Premier League season. talkSPORT’s award-winning line up is about to kick off a sensational season of football, with more matches, top signings and new shows. The network will deliver live coverage of over 450 games in a season like never before, ahead of a winter World Cup, as we follow England and Wales to Qatar. //

Author: Ken Sutton