ICE confirms international calibre as industry buyers from 158 jurisdictions register for the big return

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Gambling industry professionals from throughout the world are arriving in London this week to attend ICE London, the first edition of the biggest b2b expo on the calendar to take place after a 26-month Covid enforced absence. The most up to date pre-show dataset from organisers Clarion Gaming confirm that visitors from a total of 158 jurisdictions have registered to attend the three day business-to-business expo (12th/13th/14th April, ExCeL London). This compares with the 155 nations that were represented at ICE London 2020.

Clarion Gaming Managing Director Stuart Hunter, who has navigated the return of ICE London said: “It’s very encouraging to have experienced sustained interest in attending ICE from visitors based in every corner of the globe. While the actual make-up of the attendance remains to be seen ICE 2022 will feature suppliers from 59 jurisdictions which is a remarkable statistic and runs slightly against trends in the live events space. In 2020 the number of jurisdictions was 65 – which was a record number for ICE.

“ICE has always set the tone for the year-ahead and the stands at ExCeL will be brimming with the many hundreds of new products and services that are being launched in London and that have the potential to transform the industry. Significantly, close to 5,000 meetings have been requested between visitors and exhibitors using the new My ICE Gateway app, which is a clear indication that industry professionals are attending ICE to do business. Whilst the ICE experience will be slightly different this year due in no small part to our enforced change of dates, key exhibitors including Pronet, Betconstruct, Pragmatic Play, Soft2Bet, Paysafe, IQ Soft and Dealasport have all increased the size of their presence.”

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In addition to hosting many of the world’s gambling industry innovators, ICE London will also host key meetings involving organisations and strategic bodies including the European Casino Association, EUROMAT, International Association of Gaming Advisors, International Association of Gaming Regulators, Gaming Regulators European Forum, International Masters of Gaming Law, Global Gaming Women, YGAM, Responsible Gambling Trust, Society for the Study of Gambling and the Danish Online Gambling Association.

Stuart Hunter concluded: “My aspiration is for our customers to leave ExCeL London in a positive, upbeat and confident mood, equipped with all of the ideas, energy, imagination and determination to put the last two years behind them and plan for a prosperous year. There is no doubt that ICE London with its 400+ suppliers and unparalleled international attendance remains the gambling industry event where ideas are formed, new strategies formulated and where the future is written.

“This has been a huge team effort and I could not be more proud of the Clarion Gaming team that has got ICE London and the co-located iGB Affiliate London across the line. To achieve this has been monumental and I would also like to extend my huge thanks to the international community of exhibitors for all of their unstinting support.”

Author: Ken Sutton