BIRMINGHAM, UK (September 22, 2022) — Low6, the award-winning leader in sports gamification, has entered into a partnership agreement with Canadian online sportsbook and casino BET99 to offer new free-to-play Pick ‘Em games for the NFL season.
BET99.com and BET99.net are operated by BQC Consulting GmbH, a subsidiary of Sports Venture Holdings Inc. BET99 is the latest name in a growing list of operators to turn to Low6 since the free-to-play games experts announced that their industry-leading gamification technology was being made available to the sports, sports betting and gaming industries as a full whitelabel, turnkey B2B solution. BET99 has moved to partner with Low6 as North America’s biggest sport begins to once again ramp up and dominate the sports betting sphere.
Low6 is entering a new, extremely fruitful gaming market in Canada, following Ontario’s legalization of sports betting just last year. The Canadian betting market represents a multi-billion dollar industry and Low6’s content-rich free-to-play games can be leveraged by operators like BET99 to build out an enriched customer database in the burgeoning space, and take advantage of the acquisition opportunities that the engagement with these games provides.
“Several operators are focused on capitalizing on the opportunity that the relatively new Canadian market represents” Low6 Co-Founder and Group CEO Jamie Mitchell says. “Beyond acquiring specific user data, Low6’s gamification suite provides operators with strong behavioral data which can be used to best personalize communications with them. We are excited to enter what will be a very successful partnership with BET99 to deliver this data within a first-class gaming experience”.
“We’re delighted to have the opportunity to work with Low6” said Milena Teskova, CEO of BQC Consulting GmbH. “Their expertise in free to play games is known industry-wide, and they have a strong understanding of the market and consumer. This partnership will add depth to BET99’s suite of engagement tools, while continuing to drive and onboard new users at scale.”
Low6, the #1 acquisition play in gaming, is an award-winning leader in sports gaming technology. Their groundbreaking platform is now available as a white-label gamification service to global betting operators. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions that redefine future sports mobile gamification. Low6 is a proud partner of the PGA TOUR, UFC, LEARFIELD, NFL’s Jacksonville Jaguars and the Cincinnati Bengals, and the NBA Detroit Pistons. For its trailblazing approach and next-generation gamification breakthroughs, Low 6 won the ”Virtual and Fantasy Operator” and “Rising Star” Awards at the 2021 EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, Industry Rising Star at SiGMA Americas Award 2022 and Fantasy & DFS Supplier at the EGR B2B Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022.
About Sports Venture Holdings Inc.
Sports Venture Holdings Inc. is a holding company of subsidiaries that operate the BET99 brand. SVH subsidiary 1000007698 Ontario Inc. is registered as an internet gaming operator with the AGCO and operates and markets BET99.ca to residents of Ontario. SVH’s Swiss subsidiary, BQC Consulting GmbH, operates BET99.com, a “real-money” website, pursuant to a license issued by the Kahnawake Gaming Commission, and BET99.net., a 100% pure free-play website that is marketed throughout Canada.
The BET99 brand offers premium online sports betting and casino platforms to Canadians, leveraging the brand’s unique understanding of the country’s regional differences to create localized, diverse products tailored to each market. BET99 also boasts a number of unique Canadian partnerships, including UFC Hall of Famer Georges St-Pierre, NHL All-Star Auston Matthews, two-time Olympian Alysha Newman, the Ottawa Senators, Live Nation, Postmedia, CF Montreal and the Montreal Alouettes.