Princeton, New Jersey – Granary Way Media LLC (Granary Way) today announced a partnership with Betfred USA Sports (Betfred) naming the sportsbook as it exclusive sponsor for the Turnpike Sports® Professional Football Picks segment. Granary Way will feature Betfred branding and game lines each week during the NFL season as part of its telecasts distributed on SmartTV outlets and its audio broadcasts.
“Turnpike Sports® has a long history of producing fantastic content, and we couldn’t be happier about Betfred being the title sponsor of the Professional Football Picks segment,” said Bryan Bennett, COO, Betfred USA Sports. “We look forward to working with the Turnpike team throughout the upcoming football season.”
“Granary Way is excited to be working with Betfred on this upcoming NFL season for Turnpike Sports®,” said Douglas E. Weischadle, Esq., COO of Granary Way. “Betfred is a legendary brand in the sports betting industry, and we are proud to be a part of their continued expansion in the US.”
The deal was facilitated by Stephen Crystal and SCCG Management.
ABOUT GRANARY WAY MEDIA LLC
Granary Way Media LLC is the creation of gaming and entertainment attorneys David Weischadle II and Douglas Weischadle. Granary Way produces the sports betting/sports business television talk programs, Turnpike Sports® (www.turnpikesports.us), ranked as one of the top 20 sports law podcasts internationally, and the Turnpike Sports® Book Report®. The two principals have worked with the casino and entertainment industries as attorneys and producers. The pair also produce the nation’s longest-running nationally syndicated broadcast talk radio show covering the casino, sports betting, gaming and gambling industries, House of Cards® (www.houseofcardsradio.com).
ABOUT BETFRED USA
Betfred USA is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based bookmaker that owns and operates over 1,400 betting shops in the UK as well as industry leading online and mobile products in the UK and Spain. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA in 2019 specifically to enter the
robust and ever-expanding US sports betting market. Betfred, a proud sports betting sponsor of the Cincinnati Bengals, Denver Broncos and Colorado Rockies, is currently a licensed operator in Arizona, Iowa, Pennsylvania, Louisiana, Washington, Maryland and Colorado, with Nevada pending regulatory approval.
ABOUT SCCG MANAGEMENT
SCCG specializes in the investment in and development of worldwide brands, governmental and regulatory management support, intellectual property, and strategic business development within international land-based casinos, sports wagering, internet gambling, gaming, esports and entertainment markets. For more information: sccgmanagement.com